The leading Oil Marketing Company in Ghana, GOIL says it will continue to remain the benchmark in the oil marketing industry in the year 2017, by adopting the right marketing strategies, in spite of stiff competition that lies ahead.
The Group CEO and Managing Director of GOIL, Patrick A. K Akorli, in an interview with Eye on Port also said the company expects more growth in the economy this year.
“This year economic activities will boom and then it will reflect on the sales of GOIL. GOIL itself is preparing, as we said the last four years have been quite interesting for GOIL, we have been working hard day and night to reposition the company. We have stations now all over in almost every district we find GOIL,” he said.
He revealed that the Marine Gas Oil tanks being constructed at the Port of Takoradi would commence operation in March, 2017 aside the MGO tanks at the Sekondi Naval Base.
This, he said, would improve the bunkering business in the country as several vessels are expected to call the Port of Takoradi.
“We want to be part of the upstream industry too, so the first step is to be the providers of MGO. All the ships that will come and dock at the Takoradi port, we have put up wonderful facilities, storage tanks over there now to start operation by March this year,” he said.
The MD of GOIL also disclosed that GOIL will commence the construction of a bitumen plant in Tema in March which is expected to be completed within 18months.
“Bitumen constitutes a very important part of road construction. If you are not in control of bitumen all the bitumen that we get in our road works are imported. So we are in link with SMB la Cote D’ivoire, they have a refinery, they do the refinery over there but they will throughput to GOIL facility in Tema and this will reduce the cost of Bitumen in this country,” Mr. Akorli said.
He said issues of health and safety and integrity would be at the core of service GOIL will render to the public.
“We know that the consumer pays a lot for fuel. Why will they have to go to a station and be cheated, double agony so we are impressing upon our dealers, integrity is the watchword so that when drivers drive to our stations, they know that they are going to get the right quality and the right quantity.
Patrick Akorli said GOIL will continue to add additives to its products in order to make sure that the efficacy of its products is improved at no cost of the consumer.
He hinted of GOIL’s intention to expand to the West Africa sub region, adding that with the right leadership GOIL will become a multinational trader.